I would look at the project team and what it offers and whether they have a finished product
if there seems to me a project interesting, I would participate in it
there are a number of new projects that have indeed brought attention to the crypto market this year. I see that there is harmony that has finished doing their IEO and success with the increase in the price of their tokens, I feel fortunate to be one of the IEO participants who can benefit from the new project. and now it starts again. but it is not a problem because this new project must be experienced, it needs gradual development to strengthen their markets.