I dont quite understand how to transform data into programmable money.

I thought that it looks like paid cloud storage, no?
There is no *cost* to end users to store their data like in decentralized storage services. If the data created by the users of the "tokenized apps" on Storecoin have value -- meaning, they back apps' datacoins -- then developers, app users, and Storecoin miners will all share the revenue resulting from data trading. While user data is traded, note that any sensitive information will go through context-sensitive anonymization scheme to protect data privacy. The user experience for end users will be similar to using traditional web or mobile applications in that they are *not* responsible for finding storage for their data.
- Storecoindev.