I didn't click on the link but here is my take, blockchain is a revolutionary technology no doubt about it. However, there are some entities who are just jumping on the bandwagon. I mean if your companies can still maintain and hold data in a traditional and centralised database, then you don't need to upgrade to blockchain simply because you hear your competitor is migrating to this technology. As the saying goes, 'if ain't broke don't fix it", otherwise you might be just wasting a lot of time and money for the implementation.