The answer is yes, it's a great combination. for example, it is a potential project and it is looking for good exchange like Gate or Bibox to be offered to sell tokens on exchange. Meanwhile, Exchange will start fomo in its community and the project will increase a large fan base.
After that, they will continue to open ICO with a better offer to continue raising additional funds to pay for listing fees. This is a very good strategy to keep a lot of money to develop the project.