Many cryptocurrency startup do not have any assets at all or platform that is in big demand. That is why the price of their tokens to much dependent from the conditions of the cryptocurrency market.
Investors that buy tokens on ICO or IEO have a big risks because crytpocurrency startups usually do not have a ready platform and it is very hard to predict if tokens of the platform will be in demand.
It is very important for investors to check what the project has already done before the buying tokens,
Investors must to check a lot of different things; a Whitepaper, a roadmap, a team, a development of the project, a growth of community and other things.
It takes a lot of time to check all the things, especially to check the development of the projects and to check how the project follows its roadmap.