Everything has its cost. We see all those multi million dollar company are letting us to use their service for free but without any catch? We are their product. Without us there will be no Facebook, no Google, no Yahoo. But the only way for them to hang us with them is to provide us the service. And they are doing the exact thing that they were suppose to.

Problem is - we are so dependent with those service that knowing our privacy is being compromise, we are still using their service.
For example: To make this post I am using Google chrome firefox (Not using google chrome though). I am logged in with my gmail account which means google is tracking all my moves. Constantly they are storing my information in their database so they know me very well. I know all these things but why I still let them to do that? Because of the comfortless of using their system. They are customizing their serving for me which makes my life easier.

I see an ad on the Tele where one guy is saying why don't I see that you see in my phone. The other guy proudly saying because google knows what I want. I am in the same situation but not proud because I know I have no option but use their service knowing that my privacy is in stake however we try our best.