The MTO is a new concept which I find very interesting, I was thinking its a new method of fund raising, just like the ICO and IEO, but it appears different because in the MTO, the tokens are already trading and the funds are not raised for project development, but rather serves as liquidity since the tokens are trading.
MTO though still new and very much limited to very few projects, is considered a better alternative to ICO, TGE, IEO, ETO, STO and other variations of the same initial token sales concept. It stands out in Multi-Phase Funding and developer incentive. It's yet to circulate the cryptosphere but I believe it will be a whole lot of advantage