In the market assessment, did you analyze only the e-commerce institution Jumia or similarly other companies for a more objective assessment?
Judging by this article, Jumia company data was taken into account. I think this is actual data, since Jumia works in many African countries
In African countries, there are not many e-commerce companies that can be easily analyzed.
In my opinion it is one of the fastest growing markets in the world.
Not so long ago there were no users with smartphones on the African market. Now the smartphone market, and therefore the e-commerce market is developing very quickly