Project must to develop its ecosystem and attract users to the platform. Tokens must be on demand.
Users and community creates the project and the demand in project. If users used the products of the project it means that project is in demand.
If it will be the demand in product it will be the demand in tokens. In future the price of the tokens will grow because the project will be useful.
It is very important that the tokens of the platform will be in demand in future. That is why it is important to attract users to the platform.