The last ATH and the crash that followed had many other, non-chart signs - the fees were high due to a huge network activity, as people were moving their coins in and out of exchanges, Bitcoin reached ATH on Google trends, the media all over the world were talking about Bitcoin, even on national television. There's nothing like that right now, so it's not the top of another bubble yet.
With most of those metrics, it looks like the
beginning of a bubble now. Google Trends looks an awful lot like the May-October 2017 period before it went parabolic. Fees have been trending upwards since the beginning of the year too. I guess we got Trump tweeting about Bitcoin, but yeah, certainly not the everyday hype coverage of late 2017.
both Google trends and fees are terrible indicators to use for market price.
for example right now Google trend is most probably higher due to the fact that news suddenly got flooded with articles about bitcoin and Trump tweet.
the fees are also going higher more often these days mainly because of the altcoins that have been spamming bitcoin network to mine their shitcoin (like Veriblock).
and neither one of these have anything to do with price and its rising although price is rising and we are in the beginning of the next bubble that will be shaped in about a year.