It will most likely have a good hype but binance is the biggest player and I dont see how anyone could overtake them soon. Some time ago I red that Huobi is wash-trading and even if they are saying that they stopped it recently ( https://www.coindesk.com/huobi-clamps-down-on-crypto-wash-trading-after-bitwise-report) it was bad marketing and in my opinion will not help to get past Binance.
I'm sure Binance has more forces to go up own coin. And exchange has more weight in the crypto world. That's why I think in this competition winner is known in advance. Huobi don't have such popularity