You can't judge projects by how they look,what matters is what they are here to fix in crypto space,i introduced a good privacy altcoin to my friends weeks ago and they neglect it because of its look,the name of the project is sero
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How can someone judge a project because of its white&black inky look?the fact is sero is just more than its logo looks and its already trading at a very good price 0.33$ i think,while its ICO price was 0.01cent.
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My advice to people like my friends is to always put aside how a project looks,either scam looking or not please take your time to investigate before you decide if its good or not.Some projects are more than how they look,remember that not all shinny things are good either,learn to do research on projects not how they look.
While I do not know how good is this coin, what you are talking about is very common, just take a look at some products in a store and you will see that most of them are very similar and the only difference among them is the marketing used to promote the product, so when you have several generations of people not used to look at the merits of a product and instead look at some other factors that have nothing to do with the effectiveness of it then you get people like your friends that refuse to invest in a coin just based on its name and its logo.