
First, BNB has the advantage of being a coin master of the exchange. And the crypto trading floor is the project that has the longest living ability, compared to other utility token projects.

Second, Binance Coin itself has proved to be safe (safe heaven) after many adjustments of crypto market, although it cannot match Bitcoin and Teether (USDT).

Third, the Binance Coin is also the leading coin when it is possible to reduce not much during the time when the market adjusts, and increases the fastest when the market recovers. Stock Traders in the stock market always prefer the leading stock like this.
So what about you?

I totally agree with you, and by binance exchange makes its very own coin and is successful in such way that many investors are into it and chooses BNB coin to invest with as they can see a good potential on BNB coin now and in the near future, just like bitcoin and ethereum coin, BNB coin is going to be a successful that it would be making greater volumes in trading in the future.