Usually online merchant which do Digital trade only will use bitcoin , if i am selling cloth i will be taking cash
Why? Once the bitcoin payment has confirmed it can't be reversed. Shouldn't take long to get one confirm.
If you're selling a $10k dress for the Oscars, maybe you want to wait a few more minutes for a couple more confirms.

And another thing is how many people sell $10k Dress lol , what about those small business who sell 10-20 dollar stuff how are they going to use bitcoin for such amount without losing too much when trading back .