Let's say hypothetically I were to make a non-profit ICO tomorrow. The idea is good, the money will be spent well and the team is solid, with plans to fund the creation of products and funding of external organisations in an altruistic sense. Revenues would come from membership of the organisation and selling of a few products, with all money reinvested or saved.

Would you be prepared to invest in a project like this as opposed to one that makes profit/is a company? And what role could the project's cryptocurrency play in such a situation? Should such a group be a DAO?

Your thoughts are greatly appreciated.

EDIT: By non profit I mean a Foundation type organisation.