It makes sense if you want to operate other masternodes but not only Bitsend or use it to setup your private VPN service, hosting or any other server. You can use masternode services but it is too expensive now.
Each VPS has limited total masternodes, so one Bitsend masternode investors can not setup and run their 10 masternodes on the same VPS. It means they will have to pay for 2 or 3 time cost to run those 10 masternodes. VPS fees will increase simultaneously with total masternodes set up.