Balder Bomans is a good addition on your advisers, i read somewhere else that the browser extension testing will end this 27th will the token earned remain.
I think you are confused with the social media campaign. 50 thousand tokens have been allocated to that campaign and the number of participants is about 35 thousand, so that is less than 2 tokens per person. You could consider this a token burn event, because really who is going to bother trading one token?