Considering BNB in the picture here, it is really a great coin to invest in due to its maximal potential and high trading volume. Being a product of binance also makes it such a great coin to consider investing for long term investments. I do not recommend short term investment though but if truly you want to benefit from such a coin, then BNB is the right coin which is worth buying.
BNB will be supported by Binance, and Binance customers, whom are readily to pay their fees via BNB in order to save a bit more money from their tradings on Binance. Binance has its scheduled buy back and burns BNB, it will help BNB at least maintains its price. In good scenarios, buy back and burns might help price of BNB increasing.