Binance success place them in the top as this utility token really receives all the benefits after being successful in this field, there's some chances that
bittrex also considering to create their own versions of coins maybe the idea is there but the executions still in the process or still on talk.
Binance born at the right period and their team, especially CZ are very excellently run their marketing, give aways, airdrops, bounties to take over Poloniex, Bittrex. Years later, Binance has built its diversify products and utilities for their customers, which will help Binance to maintain its high position among crypto exchanges.