I like how the IOU aims to reinvents existing loyalty systems. I get it that they wanted it in order to provide more flexibility, control, and many more benefits for merchants. This project have a long way to go, and I am willling to give my support for this. I do hope they will not neglect and keep on moving forward.
That is right, and for as far as I know, they are doing this not only for that reason, because it is also for them in order to guarantee the highest possible level of consumer satisfaction for incurred marketing expenditures. More things are really standing out from IOU which I do hope to keep on spreading.