Maybe we could put it as half bread is better than none, any publicity will be good for Temtum and i want to believe that not all who watch sky news are elderly people, maybe there is a 1% who are young that could benefit from it.
Or business contacts who would like to partner with temtum...
the fact remains being on that channel alone speaks volume about this project, i am sure that news have already target the right people and was convincing enough to bring them onboard, it is not everyday yo see crypto project on tv, for tem to go this mile to publicize it's project and product means they are very confident with what they are about to offer the public, a payment system like never before.