That fuzzy feeling you get when you think about thanking hard working farmers. And that true patriot sprit you feel when you thank the first responders. These are all the result of propaganda. Essentially brain washing. I am not saying having such feelings is bad, but rather without the propaganda you probably would not have those feelings. So you are right to be cynical because you might actually get the same feelings about sandwich makers if there was a credible propaganda campaign for them too.