Many of these people have been investing in penny stocks, pot stocks, and other means of investing that are highly volatile/speculative. If people understood the power that Bitcoin has, it would be well over the $100k mark right now
And while we are at it, what is that power?
In my view, the only power Bitcoin has got so far is the one stemming from its speculative utility. It is a vehicle for speculation which is basically why people like OP are "investing" in it. Do they really care about Bitcoin's adoption? Of course, not. They want to buy low and sell high, just like many others of us do. The only difference between us and "them" is that we actually know how to buy low and sell high, i.e. how to speculate with cryptocurrencies, and, to a lesser degree, use them as a hedge against the depreciation of fiat currencies, i.e. how to take advantage of cryptocurrencies as a store of value