i dont get it
I think the point of this coin is to deal with dump issues by adding a large transaction fee and then destroying those coins, so as coins are dumped 10% in demand by default is added. That's what I'm getting from the post anyway. Sounds interesting.
Pretty much yes - you'd have to be mad to dump it, as over the next 9 weeks all BTC will be used to buy back as much coin as possible to be destroyed. And every transaction destroys 10% of the coins sent. So the money supply always reduces, and the price always goes up.