Besides messenger it will be a bild-in messenger cryptocurrency wallet. Users can send crypto to each other.
Telegram wanted to build wallet in messenger. But for now there is no wallet. May be another messenger with wallet will appear.
Telegram has a very attractive GRAM community in Telegram, all news about TON development are posted there but now we do not have a real product.
Telegram has very big community. It is hard to compete with Telegram. It is necessary to interest people to use ELVN messenger.