I believe that Libra will target the market that is difficult to penetrate by current cryptocurency, which is as a means of reliable payment in retail or merchant. So it is natural that later adoption and popularity of Libra are greater.
And Facebook is a big capital of billions of users and applications such as WhatsApp and Messenger that later support Calibra digital wallet. According to Michael Levine of Pivotal Research, Libra is potentially adopted in a mainstream higher number than Bitcoin.
But it hasn't been bad for Bitcoin, because Bitcoin is approaching the highest level of Libra-driven use by Facebook.