Research projects and always have an exit. You are free to invest in any project ico ieo w.e stage the token is but you know the risk and you know it might pay off big time that's where the research part comes, i'm a believer that you can know the projects future with a good research and the exit part i mean that always have an exchange ready to drop the tokens and cut the losses. If your token is erc20 i recommend you to go to SwitchDex.ag since you can list any token there just place your order and talk in telegram group to get things faster but that's a good way to cut losses-