It really pains me to see investors complaining about how they lost their hard earned money or savings in a project. But the bitter truth is that most of these people are lazy to do their research and they just get in a project for the promised ROI or because some analyst hyped the project for them.
An example is a project I won't mention, a lot of people got into it not because of their personal research but because one analyst ranked it in "Hall of Fame", of which if they had done their research they would have realized it was a ticking time bomb. And it exploded 15 minutes after the tokens were unlocked.
A little bit scary investing on crypto. There are several projects that were so hype but people don't really understand that the project can or not be useful in the future.
Like what you say before, people are getting baited the hype of the project or maybe through the high rating on some ICO review website.