This is now the new trend, every exchange wants to do ieo no matter how shitty the project is. If you are investing in any ieo, consider it a big risk. If it pays off, fine. If it doesn't, we learn.
But ask yourself first do we axctually need to take 50/50 risk on our capital? For me it looks better to invest on the coins rather than expecting huge profits from the new projects.
Only invest if you know that project will get succeed for sure.