the biggest issue I see is that companies like Brave are using"privacy" and other cypherpunk fundamentals only as an advertisement. Are they really comprised with that ideals of a Free web?
 I was reading that they allow publishers only to withdrawal funds after kyc, and even so to a custodial service that doesn't allow you to have the privatekeys (uphold "wallet").

That uphold wallet is just another custodial service like Freewallet and so many out there, which will freeze your funds  whenever they want, making your funds hostage until you give them more docs, or more information or whatever.

It's is just a bank, but without all the laws and regulations which also protect us, not only them.

There is no reason to use any of those services, just use a traditional bank or visa and Google ads.

This is why Bitcoin is different from all those companies and cryptocurrencies. Because it is free from all that.