Listing on any exchange is certainly good, but it does not always have a positive effect on the price of an asset.
Oh yeah! I remember such an eloquent example: the price of the token Pundi-X has been rising for several months; after listing on Binance, a dump began that lasts more than a year. Perhaps now the Binance management is discussing the issue of delisting this token.
Tokens of many project traders used only for speculations but the project for themselfs do not have a useful products. There are a lot of such products.