if pet is very dear to the family, it wear a collar with a gps transmitter and you can always track where it is. the better will be your project?
There are several companies offering services with collars using GPS transmitters, and all of them are expensive, once the company needs to hold the centralized server and the database, holding customers private data (less secure) and also requires subscription, which most times makes people choose a cheaper option. No one wants to pay for insurance.
Salvatio Project aims to offer different solutions to the same problem: GPS Collar, Tag Collar, Visual Recognition (Machine Learning), Public Shelter's Database Integration
Everything on the blockchain, decentralized and the sensitive data will be encrypted, offering more security.
Reward system for successiful rescues, Incentivize adoption, all using Salvatio (SVT) within the platform
Smart Contracts handling all data flow to ensure transparency and another layer of security.
Many more features...
In other words, Salvatio Project comes as a game changer for this global problem: Pet's gets lost everyday and many of them never return home, due to lack of tools and community platforms.
Your vision for this platform is great for pet owners.
However, the adoption is I believe your bottleneck for this kind of service.
Not all pet owners are aware of blockchain technology.
And also, pet owners that can afford to avail your services are still to be considered here.
Though the aim of this project is to be economical as compared to existing services, yet, very small percentage can afford this type of service.
And with that being said, you need to look for other options how you can sustain your platform other than relying on possible pet owners that will utilize your platform.