Cryptoknowmics aims to cover almost all areas of the cryptomere: exchanges, tokens, coins, decentralized applications, ICO, IEO, STO, events, airdrops, services, wallets, etc. I hope you know how to deal with all these things.
I think that their project is too new for such ambitious goals and don't have enough money for it. But I may be wrong, of course.
You are right buy thet's why they are collecting money. Even in two stages, if I understood correctly.