Or decentralized exchanges like Bisq, which do not require KYC because they do not touch your coins at any time. Furthermore, because of their decentralized structure, it is near impossible for a government to shut them down - it would be akin to them trying to shutdown bitcoin itself. I admit they have a large problem right now with low liquidity and poor speed of trades, but hopefully as they become more popular in the future both of these things will improve.
Authorities in certain *cough* jurisdictions may still one day decide to pull tricks that anyone who contributes in any way to the development of Bisq or its infrastructure, i.e. seeing for example how Etherdelta's owner had to pay a big fine, can face responsibility.
Why Chrome would need KYC when Google already knows everything about us. If you're using Google products, cookies settings won't help you to hide from being spied. Google knows where you been yesterday or month ago, what are your interests and etc. It's much bigger thing thsn all these KYC.
Google probably knows its average user better than all their loved ones put together.