For example Basketball
On July 15, 2019, The Cleveland Cavaliers (aka "The Cavs"), an American professional basketball team based in Cleveland, Ohio, competed in the National Basketball Association (NBA), as well as sports clubs affiliated with Cavs Legion GC (NBA2KL) , announced that it has partnered with crypto currency provider UnitedCoin. This partnership will bring awareness to the UnitedCoin brand and platform, while providing Cavs with the resources to take advantage of the evolving financial technology landscape.