There is competition, as in any other business, only the best will remain. Therefore, each project should try to 100 percent.
Curiously, the competition is mainly among scammers. There are not many real coins, if all the others are excluded. If all shitcoins could be excluded, then the competitive situation in the crypto market would be much more favorable.
Unfortunately, there are scammers in cryptography as well as in any other sectors related to finance. Unfortunately, this is not inevitable, especially since this market is not controlled in any way.
There are a lot of scams and fraud in cryptocurrency. That is why cryptocurrency has a bad reputation. It is necessary to check everything.