Source : https://zentobyte.com/2019/08/06/does-ad-network-works/

I have conducted a small advertising network project to determine the viability of advertising network business model. On paper, the model looks solid, where the network earn by taking cut of the 30% commission from the advertiser and reselling the ad placement to publisher ad space. In reality, this method is quite flawed.

In the start of the project, 10 participants have joined in for advertising network project, have agreed to share the javascript code into their website to display the campaign ads. By using my website proprietary advertising network system, several display ads have launched with as little budget as possible.

In the outcome of the project, I have received 0 conversion out from the campaign, let alone of the “clicks” counted. Yes! 487 “clicks”, with absolutely ZERO conversion.