It's a 10% premine. Let us all be clear on that.
Now, if things go as they typically do with these new coin launches, there will be "mistakes" at launch, or "errors" or however you want to put it nicely.
The devs will all be able to mine like mad, and the pools/early miners will end up with jack shit. Once all of the "early" block bonuses are all claimed, the errors will be magically fixed.
As was already said (very well I might add)....
oh look, this scam again