what's interesting is the cost is very low, this solution is much simpler than RFID
I would be glad to know if this will become a reality in the future. Most promising projects are only good at the beginning but the implementation and the sustenance is hard for the business. This will also encourage known brands to produce their goods as this will assure that their product is being taken care of.
They created the platform for 18 months, this is a good incentive to move it forward.