Before start the listing it is necessary to develop ecosystem of the project. It is necessary that many people will use antivirus Romad and pay for antivirus it tokens. It must be demand in the tokens. Only in such thing the price of the tokens will grow.
Very often when project start listing of tokens the price of the tokens falls because project does not have a developmed ecosystem.
I think that summer is not the most successful time for a listing. During the last month Bitcoin lost 7% of price, Ethereum lost 30%. Some of altcoins lost much more in price. I hope in autumn market will start to recovery and cryptocurrency will start to raise.