Maybe the company wants more exposure of their project so that they can catch the eyes of more and more investors and get them engaged in this.
Bounty campaign helps to get more new people involved in the project, and it is a very vital part of the advertisement campaign, regardless of the current position in the market. The project wants more people to be involved in their campaign and want more exposure of their project by new people. Recognization is a very crucial thing for any project so as to get more investors involved in the business.