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Our main goal is to create a circular economy, which will enable our customers to send back old products for recycling, and earn our Satoshi Studio Token to buy new products.
This is what I like the most because you are having a win-win situation here. As a customer, you can now get their token which you can use later on and help to conserve our resources (raw materials) as well. Furthermore, this is another example of crypto adoption so we should be glad 
. And that leads to a question: does crypto industry is ready for such inventions?
Of course, why not? There are already plenty of businesses which accepts crypto payments established before and I think this shoe brand is not different among the orhers.
But let's be honest: a t-shirt with poorly printed "to the moon" on it is nothing more but a meme, not a real fashion.
Well, it depends on one's perspective. If you are really artistic then you can easily see the beauty hiding within objects, you can still appreciate the beauty of that "poorly printed shirt".