The difference between 1984 and real life is that plenty of us are actually volunteering for it and actively pursuing it in many a case.
If you'd told George Orwell that he would've tossed his cookies.
No system can work without collaboration(ist?).
How does the wild capitalism work?
5% of mega-wealthy
10% of wealthy.
10% of people who make a good living serving those above.
25% of people that are scared to loose what they have, are convinced by propaganda, or vote with their guts,...
This sums 50% of the population and 90% of the economic resources. Whatever the other 50% of the population thinks, suffers or endures is irrelevant for the system.
Individual rights are taken care of by means of successive shocks (shock doctrine) and allow even more discretionary action and less social balances.