When will they understand Bitcoin is not a quick "Make me Rich" product. I have been following this forum for more than a month and most of the time Users here are talking about the price or are trying to find out when the price will reach a new all time high.
It is only the topics like trading discussions, alt discussion or beginners. If you want to read about concepts there are serious discussion and technical discussion topics. Traders sometimes do see crypto currency as a opportunity to earn. If you are not interested in the those discussion you can focus on the technical topics.