The price began to decline strongly after the airdrop ended. Maybe it makes sense start again up an airdrop, plus a marketing campaign to promote a coin?
Normally means that if airdrop ends = no more selling presure on the market
There is also selling presure from masternodes/miners
There must come new features, partnerships, a real world use case for bitsend + a marketing campaign after that to attract buyers
But times will get better, all alts are crashing the past months
Hard times for altcoins since months, yes.
Bitsend is a trusted project, no problem about that : the dev is here since de begining and the begining is 2014 : an eternity for an altcoin, very longuer that Ethereum for example.
The problem with Bitsend is that the dev. is not very present on this thread*, the project is not very precise and the community is too small...
* the ban from bitcointalk moderators is not to help the project : very strange ban, like a lot of others olds accounts (specially the oldest with the bigger status).