Although there are so many good news but no relief for this token it loosing its grip in the market and price is going down and down from long time. I hope soon they will establish big partnerships and bring more use case for this platform to make it really useful.
Markets tend to be irrational sometimes. Sooner or later discrepancies disappear.
More partnerships means the platform is going stronger. However, we can't expect that to happen very soon. In the meantime, the dev team should revive the glimmer of this project by active marketing and other promotional campaigns. Declining of price is a usual scenario for relatively an old project, 2 years in crypto is considered to be an old-timer already as there are so many projects which has a lifetime of at least 2 weeks to 2 months only.
Yes, you said it right. It takes a long time, we should not expect it to happen immediately . But I would question if they really should boost their marketing now. As I know, Universa is not focused on people like you and me much. They are mostly B2B/B2G platform and B2C is somewhere in the background. So I don't know if it's reasonable to spend money on this kind of marketing just now. But in the future they should, after they earn enough profit from businesses.