Well, I for one thinks that Contentos is getting this much attention because of the assistance from Binance Lab. It is a very good project on its own no doubt but we can't deny the effect Binance has on it.
Youre right. Just because we having a good week with COS isnt all from Binance effects. I think the content sharing ecosystem idea of Contentos is plausible. COS tokens could be easily integrated into social media apps like Instagram, imgur and pichunter.