I certainly saw that the soft cap is not installed, but the funds needed to promote the project. If the team is not able to raise the necessary funds during the ICO, how will the further strategy of the developers take place?
I think that the whole strategy is described on the website Lucky Strike. More aggressive search of players is not provided. But a lot depends on the first investors who can attract their friends.
I think that single referrals will not affect the popularity of the project so much. Here, I think, the work of the team to find large participants with a large number of active players is important.
each player is valuable to increase the rating of the ICO project. Moreover, all participants will be able to count on a constant profit from their referrals. So it makes sense for everyone.