Wow, You seem like a really pleasant person to be around. Did someone forget to feed you?
First, i don't discriminate against any project. If you made a shitcoin project tomorrow and wanted me to make a physical coin for it, who am i to judge? That's like calling a company that makes t-shirts desperate because they made shirts for a band you don't like.
Second, pre-orders allow me to make sure there is enough interest in having the coin made. What's the point of making a ton of coins for a project if nobody's interested? If that's you're preferred business model, you'll sink pretty quick.