I think most people in first world countries have never experienced the problems with hyperinflation like we had with countries like Zimbabwe and Venezuela, so they do not appreciate the "Store of Value" that Bitcoin offers people living in these economic circumstances.

The USA & China trade wars is their first taste of economic instability, so they will soon start looking for something with a good "Store of Value" to protect their wealth and Bitcoin will be there to help them.  

We saw what happened in Greece when they started to close the Banks and how people started to use Bitcoin out of necessity, due to a lack of Fiat in circulation.